BALANCE SHEET' STOI VANILLA - EXPORT CAMPAIGN 2008/2009


By its geographical position, Madagascar suffers each year, without exception, the effects of natural disasters that regularly affect different regions of the country and particularly this region of SAVA;
Despite the damage considerable human and material, the impact of hurricanes on the vanilla was limited in 2008/2009.
For cons, the current political crisis and the international economic crisis had an enormous impact on exports, the national currency and disrupt the operation of certain agricultural sectors including vanilla.
Vanilla from Madagascar has struggled to take off in 2009
Vanilla Green has struggled to find buyers. Since the beginning of the campaign, only the equivalent of 15 to 20% of the amount of prepared vanilla, estimated to export about 1,500 tons are taken by collectors and processors. More than 60% should be already in the hands of those in this period.
The existence of a stock of unsold vanilla, from the years 2007 and 2008, is the main reason for the reluctance of buyers, resulting in lower prices by half. 4300 tonnes of vanilla are available on the market. Of this amount, 2,200 tons are stored in the consuming countries.
The economic outlook was bleak in 2009 with surplus in the current political crisis that disrupt the functioning of the economy: the trafficking of vanilla and insecurity are increasing in the region of SAVA;
Despite this, the STOI did not give up but continued to invest in enhancing its vanilla and increasing the tonnage in vanilla bio: The main vehicle for promotion of Madagascan vanilla on the international market is the quality of marketed products.
The company enhanced the awareness of organic producers to restructure the form of cooperative.
Demand for organic products, including vanilla, continues to grow, not only in specialty stores but also in supermarkets.
Despite a price differential of 15 to 20%, demand for organic products is growing with a growth of 10% recently. Consumers increasingly health-conscious turn readily to these products.